Tread & Butter US Minimum Advertised Price Policy
3. Advertising Guidelines
We recognize that our success is tied to the success of our authorized resellers. We also know that many of our resellers invest significant time and resources to create a great customer experience. We want to protect our resellers’ investment in the customer experience, and at the same time, discourage price-based advertising that would be detrimental to both our resellers and the Tread & Butter brand identity. As such, Tread & Butter has unilaterally established this Minimum Advertised Price (“MAP”) Policy.
2. Policy Statement
Tread & Butter, at its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any Tread & Butter product at a price lower than the MAP.
This MAP policy does not prohibit on-premise or in-store promotion that is not distributed to customers, including in-store signage, displays or price tags or to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; as long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP policy.
This MAP Policy also does not prohibit, and does not classify any of the following as forms of advertising:
4. Policy Enforcement
Tread & Butter reserves the right to cancel any pending orders, restrict future orders, or suspend the resellers account if Tread & Butter reasonably believes:
i. a reseller has violated the provisions of this policy; or
ii. a reseller intends to violate this policy.
If a reseller with multiple store locations violates this MAP policy at any one store location, or on any associated website, then Tread & Butter will consider this to be a violation by the reseller.
Tread & Butter's MAP policy administrator is solely responsible for determining whether a violation of the MAP policy has occurred, as well as determining appropriate sanctions.
Waivers to this MAP policy may be granted at Tread & Butter's sole discretion by the MAP policy administrator in writing.
Tread & Butter sales, marketing, or other personnel are not authorized to modify or grant waivers to this MAP Policy.
The MAP policy will be enforced by Tread & Butter at its sole discretion and without notice. Resellers and distributors have no right to enforce the MAP policy. Violations of this policy may result in any of the aforementioned sanctions up to and including termination of our business relationship, as well as any available remedies at law.
All questions related to this MAP policy should be directed in email to firstname.lastname@example.org